Planning to buy a new iPhone? Here’s why you should wait

Despite the massive popularity and hype, it seems like the iPhone X has not been able to find many buyers. Perhaps that is the reason Apple is considering a drop in the price for its most-expensive smartphone ever.

According to a report by Digitimes, this unusual move from the Cupertino-based tech giant is in the pipeline as the iPhone X is facing a lower demand than Apple expected. Taiwan’s Economic Daily also said that Apple has cut its forecast of iPhone X from 50 million units to 30 million. Apple’s under-performing markets are Taiwan, US and Singapore, as per the Digitimes report.

But if rumours are to be believed, this price cut is not restricted only to iPhone X. Apple is planning to slash the price of this year’s lineup of smartphone by early 2018, which means iPhone X, iPhone 8 and iPhone 8 Plus are set to get cheaper.

Apple has not gone on record to reveal the quarterly sales targets for the iPhone X, which went on sale in November.

A separate report by Bloomberg has also revealed analysts’ lowered iPhone X shipment projection. Sinolink Securities analyst Zhang Bin said, “After the first wave of demand has been fulfilled, the market now worries that the high price of the iPhone X may weaken demand in the first quarter.”

Recently, it was revealed by a Counterpoint research that Apple’s average profit per handset was $151 (over Rs 9,600) in the July-September quarter, five times more than that of its closest rival Samsung.

“Apple’s per unit profit is five times higher than Samsung and approximately 14 times higher than the average per unit profit of Chinese brands. Apple’s per unit profit stood at $151 in Q3 2017,” the report said. Apple accounted for nearly 60% of the total profits generated in mobile handset segment, followed by Samsung (26%) and Huawei (4.9%).

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